Introducing our most important asset.

We have a wonderful team of over 40 researchers, project managers, designers and support staff, as well as our brilliant telephone interviewers.

Led from the front by Ginny, Rachel, Chris, and Joe, our leadership team ensures Motif’s continuing success. With more combined years in the industry than they’d care to admit, our senior team live and breathe insight, and instil our ethos throughout the Motif team and beyond.

 

Ginny Monk

Managing Director

History is littered with monks that matter. Thelonius, Rasputin, and Dhalsim from Street Fighter to name just a few: but the only monk that matters to us is Ginny. An anointed operator in some of the industry's leading bodies. Ginny ensures our sights are set firmly on delivering growth for our clients.

Rachel Mason

Operations Director

Like Motif's very own metronome, Rachel maintains the consistent, high performance of our team. She's led the delivery of one of the UK's largest continuous studies for nearly two decades - continually identifying efficiencies, new opportunities and most importantly, adding value for our clients.

Chris Hall

Commercial Director

Chris believes in client closeness to understand needs and spot opportunities for them - just like Alan Titchmarsh, he's all about growth! With two decades of insight experience, both agency and client-side, he knows how to unearth opportunities and nurture customer loyalty for leading brands.

Joe Parker

Brand Director

Beautiful and powerful... a perfect description of Joe's visualisations, if not the man himself! Joe is passionate about bringing data and insight to life so that it has the maximum impact for our clients. His creative intuition and design skills are critical in enabling us to communicate our award-winning insight to clients.

This is Motif.

We have a wonderful team of over 40 Researchers, Analysts, Project Managers, Designers, and Developers.

FIND US ON INSTAGRAM, TWITTER AND LINKEDIN

Ready to find out more about the next elevation of CX and loyalty? Customer loyalty programmes today must be focussed on building brand magnetism. Read more here: https://www.thisismotif.com/what-is-magnetism #magnetism #loyalty #cx #levelup #resea
Interested in finding out more about one of the research industry's biggest buzz words? Look no further, here's 250 words all about Closeness, our fourth building block of customer loyalty: https://www.thisismotif.com/what-is-closeness #loyalty #cl
Sharing is our third building block of loyalty. We're often asked if our loyalty metric replaces NPS? The answer is no. Sharing relates directly to a customer's desire to tell people about a good product or service. It's just one part of our compreh
Our Head of Research is at it again! Not content with his first book being published just last week, Julian's written a white paper on how to transition to Net Zero effectively. Head over to: https://www.thisismotif.com/our-carbon-net-zero-white-pap
Fancy a coffee? We've begun our road to Net Zero and it's involved a lot of thought about little things we often take for granted. Our latest blog, by Senior Associate Director, Petra van der Heijden, discusses our granular approach to Net Zero: ht
Exciting news! Our supremely talented Head of Research, Julian Adams has only gone and written a new book, and today sees it launch into the wider world. You can find the link in our bio. Let us know what you think! We will be raising a glass to cel
There’s not many of us that at times haven’t felt bombarded by communication from brands. If it’s not personalised, irrelevant or poorly timed it can really feel like spam. Read our MD's view on the role direct marketing should - a