We’re veterans of the game.

Founded in 1992, we’ve been helping clients build better relationships with their customers for nearly 30 years, so we know what good research looks like. Our clients love us for being bold, confident and strategic in our endeavours. And it shows. Below you can explore how we partner with clients in order to help them get closer to their customers, and become valued providers…

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Lloyds banking group

In an increasingly competitive market, Lloyds wanted to understand the customer loyalty perspective through increased take up of new mortgage products. Our flexible approach identified clear opportunities to improve the appointment experience, leading to increased sales amongst existing customers.

Motif understand our business and the ever-changing market place we are in and have shown great flexibility and responsiveness to our requests. We have a long-standing relationship with Motif and over the years they have consistently demonstrated their commitment to us.”

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Virgin Care

In a sector where bad news stories can make headlines, Virgin Care wanted to find out how a range of audiences – from colleagues, to patients, to commissioners - felt about their brand to instil confidence within the business to pursue a more ambitious and positive communications strategy.

“We chose Motif because we were confident they could deliver complex insight from hard to reach audiences in an engaging and actionable way. The insight they uncovered has boosted our confidence in developing our brand communications plan for 2019 and beyond."

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open banking syndicate

Open Banking promises to make it straightforward to manage finances, through new technology and products to allow customers more control.  Our continuous syndicated Open Banking & FinTech research allows our banking clients to understand what consumers want in this new world of data sharing and to build key strategies to meet future needs.

We were really pleased with Motif’s engaging and dynamic approach and they succeeded in every sense in delivering all aspects. We used their insights as a springboard to inform our strategy and other research projects.”

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Print media is under siege as advertiser budgets migrate online. In this climate, LOCALiQ, the second largest publisher of local newspapers in the UK, needed to evidence that advertising in local press still reaches an engaged audience. Undertaking a readership survey, we were able to prove the quality of readership and value for money for advertisers.

“Motif delivered an excellent outcome for our business, demonstrating that our media was highly effective in reaching its target audience, and excellent value for money for advertisers.  They engaged with us from the start and surpassed expectations.  They succeeded in delivering all aspects, especially through an insightful debrief.”


Amadeus, a global travel technology provider, want to be known for delivering best in class customer experience for their Travel Payments customers. Our insights have enabled Amadeus to address pain points and moments of truth for both customers and colleagues. This has led to the development of a successful customer satisfaction and loyalty strategy going forward.

“We partnered with Motif because we were confident that they could provide us with clear insights on our customer satisfaction strategy going forward. We were really pleased with their approach and the insights have helped us to design the programme. We went on to work with Motif on the new relationship questionnaire.”

Westerleigh Group

Westerleigh Group, the UK's leading developer & operator of crematoria & cemeteries, wanted to increase sales of memorials without compromising their core values of empathy, care & understanding. Our insights on the customer journey have directly fed into the new marketing, communications and operations strategy for memorial sales across the different sites.

“Motif delivered on their promise to reach difficult audiences and provide us with clear insights on the memorial journey. We were really pleased with their approach and the insights have helped us to make changes to marketing and communications going forward.”