LOYALTY MATTERS

UNTANGLING THE COMPLEXITIES OF CUSTOMER LOYALTY

Last month saw the launch of our first Loyalty Forum, a series of events aimed at bringing experts from across the loyalty sphere together in order to discuss, debate, and promote the proliferation of customer loyalty in the UK.

Below the video is a list of the day’s speakers and the topics of their presentations.

Our Commercial Director, Chris Hall, has also published some thoughts on the day here.

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Jo Causon

CEO, THE INSTITUTE OF CUSTOMER SERVICE

A strategic leader with over 20 years’ experience of commercial and not-for-profit businesses, Jo’s presentation covered the state of customer service today and the role loyalty has to play in the CX sphere.

Kevin Ford

HEAD OF DATA SOLUTIONS, MOTIF

Kevin’s experience in research and branding has enabled him to development of Motif’s proprietary Loyalty Model. Composed of our Loyalty Framework, Formula, and Degrees, Kevin’s presentation aimed to position Motif as a go-to expert for Loyalty.

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Richard Levy

HEAD OF MARKETING EUROPE, MONEYGRAM INT.

Richard is a results driven marketing leader with numerous years of experience in the Finacial Services sector. Richard’s presentation focussed on understanding loyalty in a disruptive market sector.

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Elizabeth Cunningham

LEADER IS CUSTOMER LOYALTY, CRM, MARKETING AND COMMUNICATIONS

Elizabeth is a strategically-minded professional with over years of experience spanning customer loyalty. Her presentation focussed on how to use big data to understand the loyalty lifecycle.

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Rob chandler

HEAD OF LOYALTY, SKY

Rob is an experienced consultant with solid roots in the marketing and advertising industry. His core skills like in data and data-driven decision making. Rob’s presentation looked at Sky’s approach to customer loyalty and how to put it at the heart of your brand.