We are re-launching as Loyalty Insight Experts.
We’ve focused our energies on developing a fresher, more compelling perspective on customer experience and customer loyalty through our own, bespoke loyalty framework.
Our new name, French for ‘motive’, reflects our drive to understand what makes consumers think and act in the way that they do, and what makes them loyal to a brand.
A motif is also a recurring theme or idea, widely used in art and music. For us this represents the often habitual nature of consumer behaviour that we seek to disrupt and maximise for brands.
And ultimately motif is a central element in story telling. For us this means creating engaging narratives to help shape business strategy.
Our purpose is to find the core concept behind consumer motivation, use it to decode loyalty, and bring it to life through storytelling to help brands grow.
Great, successful brands inspire loyalty.
We are Motif, and this is where loyalty lives.